Download our 2025 Sustainability Report – READ FULL REPORT HERE!
Since the beginning, our aim has been to create fashion that looks good and does good. Our 2025 Sustainability Report shares how that commitment continues to evolve as the brand grows, outlining the progress we made last year, the challenges we’re learning from, and the practical steps guiding our decisions.
2025 marked an important stage for the brand. Alongside our made-to-order model, we expanded into ready-to-wear and became a featured brand on ASOS. As we scale, we remain focused on maintaining transparency, responsible sourcing and thoughtful production practices across everything we create.
Circularity continues to shape our approach. Through our new rental partnership with HURR, as well as ongoing repair and upcycling initiatives, we are extending the life of our garments and encouraging more considered consumption. In collaboration with Fabacus, we’ve introduced smart labels across our collections, allowing customers to access detailed information about each garment’s materials, production and footprint.
We prioritise certified and lower-impact materials, including organic, recycled and deadstock fabrics. The textiles are woven in Europe and manufactured in the United Kingdom, helping us maintain close oversight of quality and ethical standards while supporting local industry. Our studio remains partially powered by solar energy, and through our partnership with Ecologi, a tree is planted for every garment purchased.
This report also outlines our commitment to fair wages, independently audited factory partners and creating new creative roles in the North of England. Alongside reflecting on the year, we share clear goals for the future, including reducing our carbon footprint, increasing material traceability and continuing our work towards full circularity and B Corp certification.
Sustainability is an ongoing process of improvement and accountability. This report offers a transparent overview of where we are today and where we’re working towards next.
To read more, download the full report below.
Isabelle x
Report credits: Harley King, Isabelle Pennington Edmead