How It Works
Made to Order
You Place Your Order
Fall in love with one of our designs? Simply select your size (or add your measurements at checkout for an extra fee and place your order. Each piece is made just for you, no mass production, no excess stock.
I Get to Work in My Studio
In my North West studio, I personally pattern cut your garment. Every line, every curve is carefully crafted to ensure the perfect fit and finish you deserve. Also an option to add your custom measurements for bespoke fit at an extra cost.
Hand-Drawn & Hand-Painted
Every print you see is born from my own hands, I draw and paint each design myself, right here in the studio. Pure artistry that makes each pattern truly one-of-a-kind.
Handmade with Love
Using traditional techniques and quality fabrics, I hand-sew each piece with meticulous attention to detail. This is slow fashion at its finest, made to last, made with care.
Quality Check & Finishing
Before your piece leaves the studio, it gets a thorough quality check. I press, finish, and package everything with the same care I'd want for my own wardrobe.
Delivered to You
Your one-of-a-kind piece arrives at your door, complete with care instructions. Because when something is made with this much love, it deserves to be treasured.
Please Allow Time for Magic
All items are handmade to order in the UK by Isabelle. Because this is slow fashion at its heart, please allow 21 working days for your piece to be created and shipped. The studio operates Monday-Friday, 9am-5pm, when all shipping takes place.
Current production time: 21 working days – this is when the real magic happens
How It Works- The Drops
Small Drops Limited Edition, Maximum Impact
The Design Process
I create small collections throughout the year, sustainable fabrics I've sourced, or simply a creative spark that needs to come to life.
Pre-Launch Buzz
Follow us on Instagram @isabellepenningtonedmead and join our mailing list to get first dibs. I share behind-the-scenes glimpses of the design process and give you advance notice of upcoming drops.
Exclusive Early Access
The drop section of the website is password protected until launch day. But here's the insider secret – mailing list subscribers get the password emailed to them for exclusive early access before anyone else gets to shop.
Drop Day
When a collection launches, there are only limited quantities of each piece. No restocks, no repeats, when they're gone, they're gone.
Made for You
Even though quantities are limited, each piece is still made by Isabelle in the North West studio. Same love, same attention to detail, same hand-painted prints – just in a smaller batch.
Join the Community
Wearing a piece from our small drops means you're part of an exclusive club. You'll rarely see someone else wearing the same design – now that's true individuality.
Sign up to our mailing list for drop notifications so you never miss out on your next wardrobe favourite.
Why This Approach?
For the Planet
No overproduction, no waste. Every piece serves a purpose and finds a loving home.
For You
Unique pieces that fit properly and last for years, not seasons.
For the Craft
Keeping traditional garment-making skills alive while supporting local, sustainable fashion.
Got questions about sizing, customisation, or rush orders? Drop me a message – I'm always happy to help.
