A year ago, after customers requesting and telling me they would love to wear the signature prints in swimwear I decided to go for it! As a designer I come from a woven design background so I knew this wasn't going to be an easy project for me and would take a lot of research, learning and tapping into my connections within the industry.
I was going to build something completely out of my comfort zone but I felt equal parts excited and nervous. Not just another product drop a full swimwear collection with matching cover ups. Designed from scratch, built with intention, and created for a woman I know deeply because in so many ways, she is me. I undertook a lot of market and customer research and I am grateful to all the women that put up with being sent endless sample revision pictures of bikinis on trying to get the perfect fit. I held focus groups, took surveys and had fit sessions with customers to learn what women want from their swimwear.
It wasn't easy. There were late nights, revisions, moments of doubt, and decisions made. As a solo founder, every step of this journey has been personal. But through every challenge, the vision stayed clear to create swimwear that makes women feel confident and express themselves.
Where it all started
It started with you. So many of you had been asking for the brand's prints in swimwear and once enough of you had said it, I couldn't stop thinking about it. What would that look like? How would it feel? Could I create something that truly did those prints justice in a swimwear context?
The answer, after a year of work, is yes. 🌺
The collection
Every piece in this collection was designed with care. The silhouettes, the fits, the fabrics nothing was left to chance. From high waisted bikini bottoms with string and bow ties to a shirt and shorts co-ord that takes you effortlessly from beach to bar, this collection was built for the modern woman who refuses to compromise on how she looks or feels. 👙
The details are what make it. And we think once you see it, you'll understand exactly what we mean.
This collection is being manufactured from my studio and a small family run Atelier in Warrington, the fabrics are printed responsibly by a local fabric printers in Altrincham from fabric carefully picked out for its properties, the fabric is created from recycled consumer waste, plastic bottles woven in Italy. the supply chain of this collection is very local. Not only is it made in the UK helping UK economy and businesses its also localised to the North-West of England helping the community of where I grew up and where the brand is based. Using small family run businesses.
Why one week only
This collection is available for one week only. It's the nature of how we operate as a small, independent brand. Pieces are limited with a 1 week window to figure out demand and once it's gone, it's gone. This prevents waste and dead stock that the world doesn't need.
The first 10 orders also receive a complimentary beach clutch. A handful have already found their new owners so if you're reading this, your opportunity is NOW. 🌴🔐
This one is personal
Building this collection has been one of the most challenging and rewarding things I have ever done. Every order placed is not just a purchase, it is a woman choosing to back another woman running an independent brand, a solo founder, and a vision that started with nothing but belief and cheerleading from my customers.
If this collection resonates with you, I would love for you to be part of this moment.
👉 Shop the collection now link here. One week only. 🌺👙
Love,
Isabelle x